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I am a tutor. As a tutor, I like to understand the psyche of each and every child. Analyse each one's strength, weakness and try to reduce his/her weakness. I am a big fan of Warren Buffett & Charlie Munger.

Sunday, 29 April 2018

CID T.V. Series - the commercial side


                     "C.I.D." T.V. series is a very popular program that is telecasted on Sony television. This series is created by B.P. Singh and is based on Mumbai Crime Investigation Department. This is the longest running serial on Indian television which completed  its 21 years.

                                                       Main Characters :

                                              ACP Pradyuman as Shivaji Satam
                                              Abhijeet as Aditya Srivastav
                                              Daya as Dayanand Shetty
                                              Fredricks as Dinesh Phadnis
                                              Dr. Salunke as Narendra Gupta

                 Reason for its popularity
  •  The immortal dialogues of ACP Pradyuman " Daya kuch toh gadbad hain " 
  •  Daya breaking the door of villain's house to find the evidence or trace the culprit.
  •  Comic scenes of Fredericks which proves that even crime cases can be solved with an     element of laughter. 
  •  The amazing laboratory wherein Dr. Salunke and his/her assistant doctor performs various   experiments to find the reason of a person's death,at what time he died ,to find the antidote etc.
  •  It was aired when no other tv series based on the same theme was introduced on the Indian television.
  •  Most obvious reason is also that serial has sufficient audience  even after 21 years which can be known by the commercials it gets in between the breaks.
                  Apart from these distinguishing features of this T.V. series, it has also got humbug elements such as Pradyumna & his team finding a tiny evidence even in the dense forests , the team gets a clue from no where,none of the cast gets killed ( typical bollywood masala).
                  However, we need to accept the fact that even after these humbug elements, it is inching towards its 1500th episode. We all need to applaud for this & give full credit to the whole cast & crewof CID.
                 
                  TRP & Poularity Metrics
                      
                   1. Peak Viewers - 22,00,000
                   2. Popularity Index - 15
                   3. Facebook Fans - 19601
                   4. Average TRP - 2.2 
                                                                      ( Source : bestoftheyear.in )

                 Of the above financial metrics, I think Facebook Fans & Popularity Index are more reliable measures than others. This is so because peak time of any show depends on the script & acting of the cast, TRP may also rise & fall. However, Popularity Index & Facebook Fans shows loyalty of audience towards the show.

                                                                

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